For the past several years there wasn?t really an easy way to watch the Super Bowl online. It was possible to do, of course, but required third party software applications and a little bit of knowledge of the Internet?s ?seamy underbelly?. Often it required heading to dodgy sites with countless pop up ads, spotty video quality and the ever present risk of spyware and viruses. As odd as it may seem it was actually easier to bet on the Super Bowl online than to actually watch the game.
Now Super Bowl viewers in the United States are in luck. The CBS TV network is televising this year?s game and they?re well aware that the audience for online coverage of the game is growing exponentially. They?ve offered the March Madness college basketball tournament online for several years now and this year they?ll broadcast Super Bowl XLVII in its entirety as well as all of the pregame, postgame and halftime coverage. And unlike some networks who have required silly registration or other eligibility requirements for their online video coverage of major sporting events CBS?to their credit?is making it very easy.
CBS will stream everything at their main website and at CBSSports.com. They also broadcast several web-only preview shows in the days before the game. The NFL is also offering their own streaming platform at their website (NFL.com) though they?re requiring registration and a small fee.
The growth of online video viewing of major sporting events is staggering and showing no signs of reversing itself. Tablet ownership doubled in 2012 and now some tech industry surveys indicate that over 36% of all Super Bowl viewers plan to use a ?secondary device? other than a TV set to watch all or part of the game. CBS no doubt sees the writing on the wall and is hoping to get on top of these trends and leverage them for their benefit instead of getting steamrolled and made irrelevant by them. Unlike some sports properties?notably NBC?s ham handed online coverage of the London Summer Olympics?CBS isn?t putting their head in the sand and pretending that the Internet and the trends it has helped shaped are just going to go away.
Source: http://maboot.com/super-bowl-2013-how-to-watch-the-super-bowl-online/
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